REASON 5
We write killer ad text
Writing clear and compelling ad text - from the headline down to
the destination URL - is a crucial distinguishing factor in
attracting a user to your website. To get visitors clicking through,
you need successful adverts - clear, well-written, specific and
compelling.
Most people know the principles for writing ad text; you’re
probably familiar with them - working your keywords into the
headline, getting quickly to the point, offering a benefit to the
user and including a clear call to action. In practice, though,
this is much tougher than it sounds, particularly when you need fast
results from your advertising campaign and you don’t want to
waste your budget on visitors clicking on poor ads which fail to meet
expectations and don’t convert to sales.
At Blueprint, we’ve researched tens of thousands of ad texts
from hundreds of campaigns. We know what works in different
industry sectors with different end users and we are continually
reviewing these.
When we devise a campaign, we understand the editorial review
processes that the search engines will go through; by keeping them
in mind our professional Google-trained copywriters ensure good
advertising quality and a quick campaign set-up. We use our
historical data to inform the writing of multiple ad texts for each
ad group. We know the best headlines relate directly to the
keywords being searched, so we constantly revise the ad texts as we
hunt down the most successful keywords for your campaign. Then we
test and refine the results, repeatedly.
