REASON 4
Our pioneering software solution
We obtain the maximum return on your advertising investment by deploying
our pioneering software solution, REDSHIFT, to rapidly
build and optimise your campaign. Developed in-house by our IT experts,
it’s innovative and it’s ground-breaking.
A really good search marketing campaign can be very labour-intensive.
However the unique market-leading technology we’ve developed
automates some elements of the process with a proven combination of
computer modelling techniques and advanced mathematical algorithms.
This means that we save time achieving a fully optimised campaign and
focus for longer on your key priorities like increasing the volume of
traffic to your website, raising conversion rates and improving your
return on investment.
Unlike mainstream rules-based bid tools,
REDSHIFT’s effective analytical framework uses
advanced bidding strategies, performs website charting and rankings,
prepares clickstream reports, gathers competitor research,
industry statistics and intelligence data, is programmed to manage
time and regional targeting and, of course, it generates keywords.
REDSHIFT works with all the major search engines, such
as Google, Yahoo and MSN, enabling comprehensive optimisation and
reporting.
For a search marketing campaign which exceeds your expectations, contact us
