REASON 2
Passionate about search marketing
We are a centre of excellence for search marketing, also known as “Pay
Per Click (or PPC) advertising”. We’ve been developing PPC
campaigns since they first evolved in the USA in 2002 and we differentiate
ourselves from other generalist online marketing agencies by dedicating
ourselves to the specialism of search marketing.
In 2007, spend on PPC advertising in the UK grew rapidly, topping £1.6
billion and closing the gap on the £2 billion spent on display adverts
in newspapers. As it's increased in scale and complexity, so too has our
capacity to actively manage and optimise,
on a daily basis, the many strands of the hundreds
of Pay Per Click campaigns we run in-house.
“Optimisation” is the process of modifying your advertising
campaign to improve its quality and performance. This often involves changing
the contents and settings of campaigns and ad groups, editing keyword lists
and reviewing landing pages. So, for example, every day we:
- Seek popular but less expensive new keywords to add to your campaign
- Dynamically adjust bids on over 250,000 keywords 24/7
- Interrogate performance data and re-write ad text accordingly
- Re-organise ad groups and choose relevant destination URLs.
All of this requires significant experience and expertise. It is our focussed
approach to search marketing which ensures that you get a first class return
on your advertising investment, from a campaign which is targeted, affordable
and accountable.
