Welcome to Blueprint News 2009
Hello and our best wishes for a prosperous New Year!
As a centre of excellence for search marketing, we often get
asked how important it is to be on the first page of a Google
search. With over 70% of clicks happening in the top 10 search
results, believe us, location truly is everything! Check out
our great advertising offer and get your adverts to the top of
Google.
Scroll down for this month's news - and to save you time (and
keep you ahead of your competitors!) we’ve pulled together all
the latest online news headlines for you.
But first, we thought we'd kick off by helping you to
Kick Start The New Year - Here Are 4 Top Tips!
1. Get Ahead By Speeding Up
Make sure the right customers find and use your business.
If your website is not visible to the search engines, it will
not be found by the millions of people who search every day.
To attract new customers, advertise on Google because
regardless of the size of your budget, you can connect with
potential customers when they are searching keywords relevant
to your business.
2. The Slowdown Is Fuelling Online Growth
The UK is the world's most developed market for online
commerce, with 17p in every £1 spent online. Online
sales continue to grow even as high street sales fall. So as
the real economy shrinks,
make sure you are part of the online economy.
3. Manage Costs And Drive Profits
The slowdown is tightening the budgets of business and
driving the need to maximise marketing investment.
Manage your costs in a smart way by using “Pay Per Click” advertising,
one of the most cost-effective, easy-to-use, measurable and
accountable forms of marketing.
4. UK Businesses Spending 20% Of Marketing Budgets Online
Many UK businesses are finding their marketing budgets are
most effective online. Companies have realised that the web
offers unique opportunities to reach new customers, target
advertising effectively, and deliver strong measurable return
on investment.
Don't be left behind by your competitors - make sure you are making the most of the internet.
Now read on for January's news!
Kind regards
The Blueprint Team
Email marketing is essential for building your business, but where do you begin?
If you want an easy way to send professional, personalised
business emails (like this Newsletter, for example), you can
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Read more....
Online Headlines
Silver Surfers Are Web Wizards
Over 60% of pensioners are using the web to book holidays,
with 12% doing their banking online and 17% doing the
majority of their shopping over the internet.
Source: sunshine.co.uk
Read more....
Want to know how search engine friendly your website is?
If your website is not visible to the search engines, it
will not be found by the millions of people who search
every day.
Read more....
Retailers report record-breaking online activity over Christmas period
Entertainment e-retailer Play.com revealed sales during the
festive season rose 24% and said its peak trading day was
Monday 8 December when it processed 1,000 orders per minute,
up from 700 on its peak trading day the previous year.
Read more....
