About Parcel2Go.com

Parcel2Go.com operates worldwide and is one of the UK's largest independent parcel courier services.

Their customers are secure in the knowledge that they are dealing with a company whose strategic partners include FedEx, DHL and City Link.

Parcel2Go.com logo

The Challenge

In 2006, in an increasingly competitive marketplace and with limited visibility in the “natural search listings” on Google, Parcel2Go.com looked for expertise and appointed Blueprint Web Marketing with a brief to:

• Win more customers on a daily basis

• Drive down customer acquisition costs

• Transfer more of its business to online bookings

• Ensure potential customers could find them easily online

• Gain maximum brand visibility

A Blueprint for Success

There are 604,000 pages on the internet relating to parcel delivery. People typing search terms into Google are actively seeking products and services, but unfortunately the first page of Google tends to be as ar as most busy people are prepared to look.

By developing an innovative search marketing campaign using Pay Per Click adverts (also called “sponsored links”), Blueprint Web Marketing quickly got Parcel2Go.com onto the first page of Google.

How did we do it?

We chose hundreds of “keywords” (words or phrases relating to Parcel2Go.com’s business) and created adverts.

Next, using our pioneering software and advanced bidding strategies for these keywords, our dynamic campaign got Parcel2Go.com onto the first page of Google. When potential customers searched for a variety of parcel-related services, they saw the Parcel2Go.com adverts, clicked on the advert and visited the Parcel2Go.com website.

Thousands of these visitors became paying customers

A google search page

“Blueprint has delivered results beyond all our expectations; traffic volumes are up and our customer acquisition cost has been lowered so the business benefits from this are significant. We’re delighted with the on-going campaign and find all the staff involved in it friendly and helpful. I would recommend Blueprint to anyone who’s unsure about online advertising and PPC."

Steve Kramer,
Sales Director, Parcel2Go.com

Parcel2Go.com logo

The Results in Numbers

1st page
of Google = potential customers find Parcel2Go.com easily online
4872 new customers
in February 2008 alone
50,000 orders
through its website in February 2008 = more revenue generated
192% growth
in orders over the past year, successfully bucking the trend for phoned courier bookings by transferring 99% of business online
242% increase
in Click Through Rate performance = increased traffic volumes
5th most visited website in the UK (Hitwise Freight & Storage) = better brand visibility

I’d like to know how Blueprint Web Marketing can help me

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